BORN ON A FARM, RAISED IN AN AD AGENCY
New Zealander by birth and New Yorker by nature, Mark cut his teeth as a copywriter at Ogilvy Sydney then Ogilvy New York working on blue chip clients like American Express, Seagram, and At&T. In 1998 Mark left the agency world, hung out his shingle, and quickly found a niche, retail.
FROM J.CREW, COACH, AND BLOOMINGDALE’S TO TOMMY HILFIGER, JONATHAN ADLER, AND WEST ELM.
At the height of the consumer boom of the late nineties and 2000’s Mark brought his advertising expertise, strategic thinking, copywriter skills, and accessible wit to a roster of retailers in the fashion, style, and home sectors including Bloomingdale’s, Barney’s, Coach, J.Crew, Tommy Hilfiger, west elm, and Jonathan Adler, to name a few. This was a time of dynamic print and outdoor campaigns and glamorous catalogs printed on thick stock (sigh!) This was also a time when branding was top of mind, and Mark partnered with clients to develop their personality, values, and voice, distilling it all in the essential Brand Guide.
LESS PURCHASE, MORE PURPOSE
During the recent decade or so Mark has partnered with brands and organizations that aim to make a tangible difference to the health and well-being of the planet and humanity. These include The North Face Renewed, ASPCA, Fifth Wall Climate Investment Fund, Macy's Inc. Social Purpose, and Trane Technologies x Bergdorf Goodman. He is a founding member of Bloomist, the sustainability-focused home wares brand. And he’s a long time collaborator with leading creative agencies including BBMG in Brooklyn and Design Army in D.C.
He lives in Shelter Island
