ASPCA

CLIENT: BBMG

With the goal of mobilizing Millennials as the generation that ends puppy mills, the ASPCA worked with BBMG to develop a multi-platform campaign, #barredfromlove. Mark Welsh helped develop the creative concept and was the campaign video script writer. Nine-time Grammy-nominated artist and dog lover Sia voiced the video. Within six months the campaign had received 10.5 million social media impressions and 1.5 million target social actions.