MACY’S INC

Client: BBMG
Video: A.V Department

Macy’s, Inc. teamed up with BBMG to launch Mission Every One – the company’s new social purpose platform that’s dedicated to creating a brighter future with bold representation for all.
Mark was brought on board to help distill the multi-tiered initiative and write the script for the launch video, a production featuring 25 Macy’s employees that was shot in a single day.

By 2025 Mission Every One will direct $5 billion to diverse partners, products, people, and programs that help create a more equitable and sustainable future and empower more voice, choice and ownership.