MARK DOES (MUCH) MORE THAN WRITE WORDS
With 15 years experience in advertising and 2 decades as an independent strategic copywriter Mark is less a fleeting hired-hand than a committed partner who helps companies and agencies solve a broad range of challenges with his diverse range of skills and capabilities.
CONCEPTS, AD CAMPAIGNS, AND STRATEGIC COPYWRITING MADE SIMPLE
Mark devises strategy-led concepts and language driven campaigns and collateral for clients across varied categories - from Climate Technology, Recommerce, Animal Rescue, and Social Purpose to Fashion, Music, and Home - communicating often complex themes with humanity, clarity, simplicity, and wit.
TOOLS THAT BUILD YOUR BRAND
Mark has helped build several brands from scratch. He creates foundational elements - from the brand story and unique brand positioning to the mission/vision, manifesto, brand name, tag line, and brand voice and tone - and consolidates it all in the indispensable Brand Guide. He also brings the brand verbal identity to life across the website, e-mail campaigns, and social media with copywriting that sings - in a variety of keys.
STORYTELLER AND SCRIPTWRITER
Versatile and collaborative, Mark tells the brand story and writes scripts for a broad variety of companies and initiatives including the ASPCA, Trane Technologies x Bergdorf Goodman, Macy’s Inc. Social Purpose, and (in the multi-award-winning category) Georgetown Optician.
WHAT’S HIS PROCESS?
Once briefed on the size, scope, and type of project Mark will provide an estimate that defines deliverables, dates, and agreed-upon fees. Work will begin upon receipt of the signed estimate.
WHAT ARE HIS FEES?
Mark bills per project. 50% of the project fee is required upon signing of the estimate.
For long term assignments and ongoing jobs a monthly retainer is required.