FIFTH WALL CLIMATE TECH FUND

Client: BBMG

Fifth Wall is a venture capital firm that launched a Climate Tech Fund focused on technologies that can be used in the built environment to address climate change. Real estate is the world’s largest contributor to the climate crisis, accounting for 40% of the planet’s greenhouse gas emissions and Fifth Wall engaged BBMG to raise awareness of the real estate industry’s climate culpability. Mark worked with the team as copywriter and developed multiple concepts as well as campaign language. Designed to generate social media coverage, the hand-painted murals unfolded at major climate symposiums in New York, L.A and Glasgow, Scotland.

The message was simple, our priority should be to take care of the health of the planet we call home rather than rocketing off to colonize other planets. (Calling Elon Musk.)