A PRECISE EQUATION OF 95% HAPPY AND 5% CHIC

JONATHAN ADLER “HAPPY CHIC” BRAND GUIDE

Mark partnered with Jonathan and the marketing team at Li and Fung to create the brand guide for the HAPPY CHIC extension.  This defined, differentiated, and helped crystalize the HAPPY CHIC identity for management, marketing, and creative teams, and included everything from homepage templates to store display language to a manifesto.